ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Scratching an itch can bring a contradictory wave of pleasure and misery. A mouse study on scratching, reported in the Jan. 31 Science, fleshes out this head-scratching paradox and could point out ...

Do you feel an itch, right now, working its way down the back of your neck? Scratching temporarily relieves that itch, but can also make it worse. Now researchers at the Center for the Study of Itch ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...

The itch from bug bites, rashes, and other skin conditions can sometimes be so overpowering that it feels impossible to avoid scratching them. But new research explains why you might want to hold off ...