Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Trust is one of the strongest yet hardest-to-build markers of a stable ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...