If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Cable is dying, but it’s a slow death. And — worse — it’s ...

Source: Nielsen NPM, Big Data Plus Panel (12/30/2024-11/30/2025, Live+7 and 12/01/2025-12/14/2025, Live+SD) vs. Panel Only (01/01/2024-12/01/2024, Live+7 and 12/02/2024-12/15/2024, Live+SD) Mon-Sat ...

Back in the 1990s and 2000s, it seemed as if nearly every American had cable. That wasn't true. The cable television market peaked at just under 100 million homes in the late 2010s, while the U.S.