Numerator, a consumer data and technology company, today announced the launch of Real-Time Attribution, an AI-powered advancement that significantly reduces the time between trip capture and brand- ...

ClickTale has enhanced its end-to-end digital optimization solution with consumer behavior analysis provided by an in-house psychologist, Dr. Liraz Margalit, PhD. With the addition of Dr. Margalit, ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...