Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

SHANGHAI, March 10 (Reuters) - Chinese authorities have fined Procter & Gamble Co's Crest toothpaste division nearly $1 million for what regulators say is false advertising, a Shanghai watchdog said ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...