Add Yahoo as a preferred source to see more of our stories on Google. What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Chances are, while flipping through channels, you've encountered a Progressive commercial. You may not have even known it was a Progressive commercial until Flo appeared. With her signature teased bob ...

It all started with five unscripted words. Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, ...

The usually sunny Flo is perturbed with Mara (yet again) during a work-from-home Progressive Insurance staff meeting over video. While seated at the computer, Mara is busy talking to someone at home. ...

A polo shirt, a white apron and a retro hairdo changed an actor’s life forever. Stephanie Courtney has played Flo for over fifteen years.Credit...Sinna Nasseri for The New York Times Supported by By ...