Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a ...

Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...

This article is by Peter Daboll, CEO, Ace Metrix. We all continue to hear a lot of discussion at Advertising Week about programmatic. As one speaker noted, “Programmatic is like teenage sex—everyone ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AI may be in its infancy, but it’s already being used behind the scenes in many instances ...

Paris, February 2 nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...