Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...
If the thought of typing in someone’s phone number -- by hand-- seems prehistoric by 2020 standards, then WhatsApp’s about to make your life a whole lot easier. A report from WABetaInfo claims that a ...
QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and ...