For the first time in 10 years, Pantone LLC is broadening its SkinTone Guide to appeal to a wider audience. Tannese Williams, product manager for fashion, home and interiors for Pantone, said, “This ...

The update brings a better multi-skin tone color card with 372 patches and upgrades to the Multi-Skin Tone Color Restoration Engine, greatly improving skin tone accuracy. These changes ensure more ...

When it comes to trailblazers in the field of color equity, Google doesn't grace the top of many lists. But there's a contingent within the company trying to change that. At its I/O 2022 conference, ...

Red, fuchsia, berry, rose, nude—nowadays, there are so many different lipstick shades to choose from. While it's great to have options, there's no denying that having too many can feel overwhelming.

If you're wondering how to find the best lipstick for your skin tone—and dreading the process of trying dozens of options to figure it out—I have great news. There is a much better way to identify ...