No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

The UK's Surespan builds roof hatch and floor access covers for infrastructure projects. It used a new security model and AR headsets to enable real-time communication on remote projects. This article ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

According to Clutch, 58% of consumers have made a purchase after using AR features. From virtual try-ons to room visualization tools, AR helps solve one of the biggest challenges in online shopping: ...

Hado is an augmented reality game that originated in Tokyo but is now taking off in London. Three murals around Bedford can be turned into interactive games using a mobile phone Companies are using ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...