Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

Amid bellowing beats and screaming spectators, athletes adorned in rhinestones sporting colossal bows on Monday performed flips, toe-touches and round-off back handsprings. Linganore Cheer took home ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...