Why you should punish an unwanted behavior rather than teach an incompatible behavior. 🤯 Let’s make this simple. Teaching an incompatible behavior, whilst appealing to those who prioritize feeling good over doing good, doesn’t actually create any inhibition in regards to the unwanted/problem behavior. Remember, you’re not sending any information to deter the future practice of the unwanted behavior, you’re simply teaching something else which you *hope* will be more enticing than the original b